Before deciding how to share difficult information, clarify what you know and what the customer currently knows.
| Question | Answer |
|---|---|
| What is the difficult information? | |
| Is it a risk, a finding, a project status, or a recommendation against the customer's preferred approach? | |
| Does the customer already know this? (Fully / Partially / Not yet) | |
| Who else in the customer's organization needs to know? | |
| What is the cost to the customer if this information is delayed? | |
| What is the professional risk to you or your team of sharing this now? | |
| What is the long-term trust cost of NOT sharing it now? |
The Trusted Advisor shares difficult information early, clearly, and with a path forward. Apply each criterion to your situation.
A Trusted Advisor shares a finding when there is still time to act on it. A vendor shares it when they can no longer avoid it.
Softened bad news is worse than clear bad news. "There are some concerns" is not the same as "This approach has a 60% probability of missing the compliance deadline." Clarity is a form of respect.
Difficult information without options is a problem deposit. Difficult information with options is a Trusted Advisor moment. Offer at least two options, including one that involves no change from current course (with its consequences named).
A Red Update is a structured way to deliver a project-status concern in writing. Use this template when a project is at risk and needs to be escalated or reset.
Header: [Project Name]: Status: RED: [Date]